Thursday, May 21, 2015

Ubering Away

I recently took a trip to Seattle and started out using public transportation to get around. It was inadequate and took too long for my needs. I have heard much about Uber on the news and some good testimonials from friends in bigger cities. But could Uber be better than taking a taxi and cheaper. The answer from this small town kid is a resounding yes! Uber took two minutes to download and I was able to order my first car right away. I never had a problem finding a car or traveling to a destination. The cars were clean and the cost was cheaper than I expected. Uber has changed the way we get cars and the cost. I know that they have changed because taxis in Seattle were advertising that they also had an app to download. I didn't use the taxi  app so I do not know who it worked but why switch when Uber already made it simple.

Uber has also caused taxi medallion prices to fall as the New York Times reported, the cost of a taxi medallion fell 17% from the peak reached in 2013. If Uber were publicly traded I would probably want to invest as they expand and disrupt the current status quo. Google believes strongly in them and I might want to take a close look at investing in Google if they make more great investments like Uber.

It might be too late to make huge returns off Uber but what I need to do is search for another company that will disrupt an immovable landscape. I have my eye on a few companies but I'm afraid many are staying away from public trading. I hope that I will be have the foresight to see the next big company but it is doubtful.