I can feel in my bones that this Christmas Season will be very string for retailers. And maybe a little bit of research and noticing on my part along with the gut feeling. It will be bad for some retailers that have not been able to continue to appeal to the average American Consumer and really good for a select few that have the must-have gifts. That might be a new iPhone or it could be a TV. Probably technology related for sure. On the whole though I think it will be at least as strong or stronger than last year.
We as consumers are feeling a little more money in our pockets and more secure in our jobs. There will be deals to have this Christmas. Americans and really any human cannot pass up a good deal. I think retailers will be eager to have consumers in the store and buying and will offer them deals. Especially after a tough mid-year with fewer sales and higher costs.
Companies will look to be thin with employees and costs to increase revenue. They will succeed and take advantage of the deal-hunting consumer and the fatter wallets that they are carrying. I can't be for sure that Christmas will be strong but I see it as a good Christmas for investors.
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