The CEO of BlackBerry said "We need to make money" today in an interview. Well of course the company needs to make money. If not it will not exist as a company anymore but will go to the corporate graveyard. I understand he was saying that his company needed to find new ways to make money and cut costs but it was still an obvious statement. He should have phrased it better. It's almost like when the commentators in a sports competition say that the team to win will need to score more points. Duh, that's how one normally wins games. Obvious statements should be avoided from management. It makes it seem like they don't know the finer points and are just into saying the basic statements which do not put trust into the company. Instead it distracts and in my opinion shows that they are peddling nothing new and have nothing to contribute.
Management steer clear of silly responses it will lead no where. To really instill confidence come up with new things. It will show you are truly doing analysis and understand the business.
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